An Affiliate Marketer is someone who actively promotes theproducts or services of one or more businesses, and receivescommissions on sales generated through his/her referrals. Asuccessful Affiliate Marketer is efficient and ?savvy?, canlocate a good business opportunity and extract it?s full incomegenerating potential. Applying Affiliate Marketing techniques topromote your business on the Internet can be very successful,once you understand some of the basics. we estimate that around5 million people are involved in promoting affiliate web sites.the majority of these, perhaps 75%, will not generate a singlecommission check. Approximately 25% will make supplementalincome from their programs, relying on income from othersources, with only a relatively small number of affiliatemarketers who are very successful. therefore, what do the?successful? marketers do differently and how can we apply theirtechniques to our Internet business? Broadly speaking there aresix methods of promoting a web site on the Internet: 1. Throughthe Internet Search Engines. 2. Banner advertising, bothpay-per-click and reciprocal banner exchanges. 3. Opt-in(subscription) email lists. 4. Ezines, article submission sitesand reputable Business to Business resource sites. 5.Free-for-all link boards (FFA), classified ad boards anddirectories. 6. Unsolicited Email (Spam) let us deal with thelast two points first. we do not advocate the use of unsolicitedemail, and recommend to all our clients that they do not respondto unsolicited email, only to ?unsubscribe?. FFA boards arebecoming less effective, largely due to the decreasing numbersof people who actually read posted messages. FFA boards haveevolved into ?automated? link sites where you submit your?offer? to 1000?s of boards through automated bulk-submissionservices, and you receive auto-responders from the boardoperators, advertising their services to you. Most of theseauto-response messages are filtered out and deleted by thesubmission service before you get to read them, or are directedto a ?free? email address where they are dumped ? automatedsubmissions, automated deletions! that is not to say that theyserve no purpose. FFA boards can enhance the ?link-popularity?of your web site, which can gain you valuable points with searchengines. which leads us to answer the question posed above -?what do successful marketers do differently and how can weapply their techniques to our Internet business?. the answer isto implement a short-term strategy, and then plan and implementa strategy for the mid to long term. An effective short-termstrategy might involve the use of a combination of Banneradvertising, opt-in email lists, and Ezines to get some trafficflowing quickly. the effectiveness of each will be largelydependant on your category of business and the marketing messageyou create to front your ads (your web copy). at the same timeyou must implement your mid to longer term marketing goals,which will form the ?backbone? of your marketing strategy. Theideal vehicle for delivering steady ?targeted? traffic in highervolume and at low cost ? ?Search Engines?. consider this. If Iemail my ?sales offer? through opt-in email to a subscriber baseof 300,000 people, I can expect to pay anywhere between $1500and $5,000 for a one-time mailing, depending on the targetaudience. Alternatively, for less than $1,000 I can register adomain name, setup some basic advertising web pages, have thepages ?optimized? to rank well on the search engines and hostthe site for a whole year. when traffic starts to arrive throughInternet searches it will be targeted and will produce a farsuperior visitor/inquiry ratio than through any otheradvertising medium. Most importantly it is a sustainable andpredictable flow of visitors, generated at a very low ?cost pervisitor? rate. those businesses that plan for the long term willmostly be around in the long term. those that do not, mostcertainly will not. ?Making it big without spending a penny onadvertising? ? we see very few ways of effectively promoting abusiness on the Internet these days without some costs. Thereare many places where your site can be advertised for free, buthow effective are they? Be prepared to invest some money intomarketing your business and try to seek out reputable services.Exercise caution whenever you see ?money for nothing? stylepromotions and do not gamble with your livelihood. Thoroughlytest all your marketing campaigns so you can identify those thatare successful and those that are not. in the same way, monitorthe progress of your web site and record information about yourvisitors and how they found you. As a small or home basedbusiness entrepreneur, value your time! If you spend five hourssubmitting your site to free resource boards that bring youlittle or no business, remember that it has actually cost you atleast $500. Trust only to good fortune, never to luck!
About the author:Carl Hruza ? top Web Promotion Learn more on how to market yourweb site effectively and improve visibility through the Internetsearch engines, along with how to start and operate your ownAffiliate Program. http://topwebpromotion.commailto:sales@topwebpromotion.com
Author: Carl Hruza
Business for Everyone. Career Resources. Career GuidesMARKETING YOUR BUSINESS the ?Affiliate Way?
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