Paul will lead Freesat?s marketing and communications development, overseeing the talented team behind retail sales, brand, customer service, online marketing and communications. He will arrive at Freesat following four years of strong growth for the TV service, including the launch of Freesat?s second generation service, free time, in September 2012. Paul is currently the Director of Commercial Marketing and Research at ITV. Prior to this, his roles have included Head of Marketing for The Times and The Sunday Times, where he delivered innovative subscription packages and launched various digital projects.
Emma Scott commented:
I?m absolutely delighted to welcome Paul to Freesat and really look forward to working with him. He stood out during the recruitment process as an outstanding marketer, who takes a strategic approach; his experiences have been focused on attracting and retaining customers and he has an obvious passion for all things TV. He will be instrumental in shaping and driving the next phase of Freesat?s growth. Paul has had a fascinating career to date, balancing the competing commercial and creative requirements of media and broadcasters, as well as a strong agency background.
Paul said:
I?m really looking forward to this brilliant new challenge, working closely with Emma and the Freesat team. This is a very exciting time for the brand, following the launch of free time last year and I?m looking (forward) to building the Freesat brand in the UK.
Paul will commence his new appointment in spring 2013, reporting to Emma Scott, Freesat?s Managing Director. Freesat?s marketing operations will be led until then, on an interim basis, by Eleanor McBrien. Eleanor has a decade?s experience working for NBC Universal, where she was formerly the Vice President for Global Marketing & Creative Services and led the marketing strategies for over 80 channels. Eleanor has taken over from Will Abbott, who left Freesat in December to become UK Marketing Director for insurer Hiscox.
The new appointment follows an exciting quarter for Freesat, culminating, before Christmas, in the launch of a new TV advertising campaign, devised by VCCP, to support the launch of Freesat+ and the free time TV guide. A second ad creative featuring tongue-in-cheek character Ray, who can?t tell you what he does and is away for weeks at a time, is due to go live in January, across all ITV channels, including peak spots in Coronation Street and Dancing on Ice.
We (joinfreesat) hope to have an interview with Paul Gilshan on commencement of his employment with Freesat in April 2013; we?ll of course welcome your questions at that time.
Source: http://www.joinfreesat.co.uk/freesat-announces-new-marketing-communications-director/
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